Julian Wood is now contracted, as a freelance consultant to work with England as a Power Hitting Specialist the future is very exciting for Power Hitting and the JWCA. Currently out in Dubai with the England Lions/T20 and one day side, the emphasis is now on the white ball and shorter formats of the game. , Having already worked with many England players including, England One Day Captain Eoin Morgan, Alex Hales and Michael Lumb, Sam Billings, Chris Jordon, Ben Stokes, Jason Roy and Adil Rashid England now realize this is the time for change. Successfully beating South Africa A in their own backyard was something they had never done before.  The last few weeks has seen a frenzy of Newspaper and on line article’s about Julian and the work he does. So why wouldn’t you want to add that extra dimension to your game, can you afford not too!!

Read a few for yourself:

Also  Working with Irelands International team to Gloucestershire CCC, Hampshire CCC and many other First Class counties as a Power Hitting Specialist the list continues to grow.

The game today is a power game and JWCA, along with Gloucestershire CCC, are aiming to produce power players of the future, real game changers! 

The best hitters in cricket have powerful swings. You can have the best eye in the game, but if you can't beat the in field you will quickly fall behind your competition. 

Fortunately power can be improved with a hitting workout. It will help you use your legs and core to drive the bat through the ball, adding distance. When combined with batting practice this is the recipe for success at the crease. 

The success of the Power Hitting Programme has reached a new level:

“The combination of the introduction of T20 cricket and its associated requirements for aggression and innovation, bringing the extra man into the 30yard circle in ODI cricket, the lighter yet thicker bats and the greater emphasis on the physical development of strength, speed and therefore power has meant that the game has changed significantly in a very short period of time”. 

“Right at the front of that change, and embodying the change itself is Julian Wood. With a vision for the future, and a passion and expertise for his subject that ensures he is himself a leader in this field, Julian is opening batsmen's and coaches' eyes to another way of doing things”. 

“From the basics of biomechanics to the principles of baseball and on to the sheer joy of hitting the ball clean and hard and far, Julian is at the forefront of a fast-evolving game for batsmen and coaches alike”.  

 Andy Flower, Former England Head Coach:

What im looking for  – Do you have it? 

- the ability to hit the ball hard 

- knowledge of line and length 

- the ability to hit all areas 

- the ability to make adjustments when fooled, slower balls etc 

- athletic  

- ability to throw the ball hard 

- good hands when fielding and catching 

- potential to become a game changer. 

Player checklist: ( what to look for) 

Batsmen - Strength, bat speed, absence of fear, aggressiveness, strong base ( power position) 

Make up - Strong desire to succeed, coachability, maturity, temperament, improvement, hunger, drive, consistently, knowledge of the game, competitiveness, how badly does he want it. 

Fielding - athletic in the field, moves well, strong throw, good hands. 

Velocity programme: 

We are offering our velocity programme, as used by the pros, to players who we believe have the potential to become power players. Our combination of strength and conditioning, cricket specific training and throwing programmes are backed up by years of research and results! 

Slots for this programme will fill up quickly and not every player qualifies for this programme. It is invitation only. 

Power Hitting Academy Principles: 

- progress in performance you have to utilize a training routine that simulates what you do on the pitch. 

- Build work capacity - work capacity is the ability to engage in intense training and then recover enough to perform again at a high level. 

- increase functional strength- functional strength is the strength used in game situations. 

- Educate- helping players learn and understand their strengths and weaknesses will help accelerate 

player development.

But that’s not all run alongside what you would expect from a JWCA session, new fielding drills, batting against spin, bowling, net match scenarios. Playing different aspects of the game in selected nets, learning to coach and work with each other, plus so much more!

We are revolutionizing the way cricket  instruction is being done, can you afford to be left behind?

Gloucestershire CCC continues with the affiliation between them and the JWCA with some big stories from our youngster’s this year. A fantastic win from Glouctershire CCC in The Royal London One-Day Cup Final where the guys played an amazing game of cricket and stole the victory from Surrey in an amazing fashion.  The loudest supports by far all day where the Gloucstershire supports who cheered their team home and then continued to chant and cheer whilst the team did a lap of honour with the cup.  A great day of cricket at Lords!

Brandon Gilmour: Has been given a 2 yrs First Class contract, he has really shown how you have to dig in and work hard to follow your dreams.  Brandon is currently at the Darren Lehman Acadmey in Australia for the Winter.

Ollie Smithson: Gained a place on the Bowling Academy at Gloucester and made his 2nd team debut this year. 

Tom Edwards: Trained with Gloucester throughout the Winter.

Ollie McKonkey: Bucks U10s and looking forward to his first India Tour.  Congratulations on the selection

Hayden “Dubs” Wood:  Hampshire U10s trained with Gloucester Academy U14’s and certainley didnt look out of place!

Ben Armstrong: Has gained confidence and put in some consistent performances. Playing for Berkshire CCC U10's 

George Claxton:  Playing his first proper hard ball games at Bradfield CCC George has really shown us what a little bit of confidence can do!  I think that 3 wicket haul will be one talked about in the Claxton household for quite a while.

The list continues with nearly all our Academy players both boys and girls playing some form of County cricket.

But of course our Diamond this year has to be the outstanding Ryan Higgins who made his Sky TV and T20 debut for Middlesex CCC.  Ryan played some outstanding cricket and it was an honor and a privilege to be able to watch him do it from the comfort of my sofa, whilst uploading various Facebook commentary. He has also been awarded his first Class Contract.  Ryan is and has always been a hard worker with a burning desire to play the sport at the top level.  Keep going Zimmer!!

Finally it just leaves me to thank all our coaches, Kieran Wood (chip off the old block!) Tom Donnelly, Boby Zafar, Paul Gover, Brandon Gilmour, Andy Rishton,and Ollie Smithson.  WE are very aware that it’s a team effort and we couldn’t do it without you.

Go to the forthcoming coaching courses page for details on The Power Hitting Academy, the first of its kind. 

Just received a Great email:-

Izzy has just returned form a 3 wekk tour of South Africa with England U19's, she had a fantastic time. A couple of weeks before the selection for the tour she played for Sussex in the County Championship final, batting with Sarah Taylor and making a not out total of 51, hitting Dani Hazell for 6 in that innings. We have also been to the Palace to receive her winners medal awarded to her by HRH Phillip.  She was one of the youngest there and most of the others were Academy players.  Once again we cant thank you enough for everything you have done for her. 

 PRO PHS Power Hitting System 

Woody and Scott Coolbaugh - Hitting coach Texas Rangers

This year sees the launch of the new PRO PHS (Power Hitting System). This is a Power Hitting System and Shot Shaper developed for Cricket.  Now being used by England Lions, ECB, Gloucestershire, Hampshire, Radley and many more.


The Shot Shaper improves batting mechanics in what we call THE BIG 3

  • Bat path
  • Efficiency
  • Power

This unique training tool enables you to practice 13 shots from all front and back foot drives, pull, hook and cutshots to power hitting. It simplifies batting and makes it easier to understand and perform the shots whether you are a young player learning the game or elite players working on the bio mechanics and movements of batting.


The Power Hitter builds the proper timing between your legs, core and hands which enables the correct energy translation and sequence up through your body. Trains your body to be used as a source of power and strengthens your true firing muscles. Gives you a solid foundation and rock solid base.

With the game continuing to evolve we have recognised the need - and in response to the demand - for the state of the art hitting information we have launched our specialist Power Hitting Clinics starting soon. Check out  for more information. 

On the back of the Pro PHS Woody has been employed by Gloucestershire CCC as a power hitting coach for the coming year. "We have looked at the boundary hitting percentages for Gloucester and we worked out that they hit a boundary every 16 Balls Warwickshire (who won the T20) hit a boundary every 14 balls. So over the course of the season you can see thats a lot of runs. So its my job to give them the tools, knowledge and belief to up their boundary hitting"

International Tours 

Sachin Tendulkar with boys

This October Saw both Senior and Junior development tours to Mumbai,India take place. This was the first year that we had done back to back tours and it proved to be a great success and we will continue to run the tours this way in the future.

The learning capabilities of these tours are priceless in young player development both on and of the pitch.We took our youngest ever on the junior tour, 7year old Hayden "Dubs" Wood. He trained with the young Indians at 7am in the morning then trained again at 9.30am-12.00m with the Juniors. Back out at - before having a net from 6-6.45pm (A long day I think you will agree) He took part in all the matches and successfully took the first wicket of the tour with his off spin. He impressed throughout with his willingness to learn and play in difficult conditions. The great Sachin Tendulkar popped in for some practice before the England series started and took the time to chat to the boys and pose for photographs, also reminiscing about the time we played against each other! - A true Legend.

Links with Berkshire CCC 

JWCA has teamed up with Berkshire CCC to offer part funded scholarships on both future Junior and Senior tours to players who have impressed throughout the year! 2013 will see the first 2 sponsored players from Berkshire attending - Start to Impress now Boys and Girls!

This year also saw Head Coach and Director Julian Wood employed by Berkshire CCC as a specialist Batting coach, working with all the age groups:

"We are always looking to improve the opportunities that our young players have to develop their cricketing skills and are pleased to announce that Julian Wood, 1st Team Batting Coach for Hampshire CCC, will be working with us on a regular basis from October 2012. He will be taking high level coaching clinics for batsmen in the junior representative programme.

We are also looking to work with Julian to provide opportunities for Berkshire Youth players (District and County) to play cricket overseas. JW International, run annual cricket tours to India for players in the 11 to 14 and 15 to 17 age brackets. We are planning to award part-funded scholarships for 2 players in each age bracket, to participate in these tours from October 2013."

Mark Allum
Chairman of Youth Cricket
Berkshire Cricket Limited

And finally ...

Well done to all the JWCA members who have worked so hard throughout the year, to all that are successfully in your winter programmes (there are so many, dont forget to let us know so we can add you to the achievements page) and to those who have renewed first Class contracts. Keep up the hard work. WELL DONE!